Category: Brands

Brands, Logos, Style Zero 2 Style Hero

Logo Love

Love them or hate them, logos are here to stay. A good logo can make all the difference in the world when it comes to defining a brand. Some represent a piece of a company’s history, while others are manifestations of a brand’s aspirations (and some are just initials). No matter the inspiration, logos are a part of the modern fashion landscape, and if we’re intent on becoming style heroes, it pays to know where they come from. Let me know what brands you’d like me to cover in the future in the comments.

Abercrombie-and-Fitch-logo-vector

Abercrombie & Fitch

First use: 1892

Long before Abercrombie & Fitch were known as an edgy clothing line for preppy 20-somethings, they were selling hunting gear to Theodore Roosevelt. Founded in 1892, A&F was the L.L. Bean of its day. After a long decline, it was revived by The Limited in the 90s. The moose has been around in one form or another since they were founded, but today it is an homage to the days when they sold outdoor clothing.

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Daniel Allen
Brands, Style Zero 2 Style Hero

Psycho Bunny

Before I began my quest to become a Style Hero, I never paid much attention to clothing brands. My daily uniform outside of work consisted of baggy jeans and a printed t-shirt. Now that I’ve been exposed to the broader sartorial culture, I wanted to take a look at a brand that’s caught my eye. I was initially drawn to Psycho Bunny because of their awesome logo [originally sketched on a napkin by co-founder Robert Godley]. I’m sticking with the brand because of the quality construction of the garments.

Psycho Bunny was founded in 2005 by fashion industry veterans Robert Godley and Robert Goldman. Godley cut his teeth with the likes of Turnbull & Asser and Ralph Lauren; Goldman got his start in the family business – neckties – eventually moving to retailers Federated Department Stores (Macy’s and Bloomingdale’s) and Lord & Taylor. Both men got their start in fashion by making high-end neckwear, and although the original focus of the business was creating luxury neckties it has since grown to include polos, t-shirts, socks, underwear, scarves, cufflinks, pocket squares, and wallets. You can even find poker chips, playing cards, and dominoes.

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Daniel Allen1 Comment