Love them or hate them, logos are here to stay. A good logo can make all the difference in the world when it comes to defining a brand. Some represent a piece of a company’s history, while others are manifestations of a brand’s aspirations (and some are just initials). No matter the inspiration, logos are a part of the modern fashion landscape, and if we’re intent on becoming style heroes, it pays to know where they come from. Let me know what brands you’d like me to cover in the future in the comments.

Abercrombie & Fitch

First use: 1892

Long before Abercrombie & Fitch were known as an edgy clothing line for preppy 20-somethings, they were selling hunting gear to Theodore Roosevelt. Founded in 1892, A&F was the L.L. Bean of its day. After a long decline, it was revived by The Limited in the 90s. The moose has been around in one form or another since they were founded, but today it is an homage to the days when they sold outdoor clothing.

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