Before I began my quest to become a Style Hero, I never paid much attention to clothing brands. My daily uniform outside of work consisted of baggy jeans and a printed t-shirt. Now that I’ve been exposed to the broader sartorial culture, I wanted to take a look at a brand that’s caught my eye. I was initially drawn to Psycho Bunny because of their awesome logo [originally sketched on a napkin by co-founder Robert Godley]. I’m sticking with the brand because of the quality construction of the garments.

Psycho Bunny was founded in 2005 by fashion industry veterans Robert Godley and Robert Goldman. Godley cut his teeth with the likes of Turnbull & Asser and Ralph Lauren; Goldman got his start in the family business – neckties – eventually moving to retailers Federated Department Stores (Macy’s and Bloomingdale’s) and Lord & Taylor. Both men got their start in fashion by making high-end neckwear, and although the original focus of the business was creating luxury neckties it has since grown to include polos, t-shirts, socks, underwear, scarves, cufflinks, pocket squares, and wallets. You can even find poker chips, playing cards, and dominoes.

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